This privacy policy explains how 77 Cycles collects, uses and protects personal information when you use our website, contact us, make a booking, visit our shop or buy a product or service.
Who we are
77 Cycles Limited is responsible for the personal information described in this policy.
Company name: 77 Cycles Limited
Company number: SC893933
Registered office: 59 Bonnygate, Cupar, Fife, KY15 4BY
Shop address: 15A Strathmartine Road, Dundee, DD3 7RL
You can contact us about your personal information through the Contact page on our website.
Information we collect
We may collect personal information when you:
Contact us through the website
Make a workshop booking
Ask about a bike, product or service
Bring a bike into the workshop
Buy something or make a payment in store
Request a receipt, refund or exchange
Use a Cycle to Work scheme
Contact us by email, telephone or in person
This information may include:
Your name
Email address
Telephone number
Details about your bike
Booking and workshop information
Details of products or services you are interested in
Purchase, payment and refund information
Information required for a Cycle to Work transaction
Records of our communication with you
Any other information you choose to provide
Our website may also collect basic technical information, including your IP address, browser, device type and information about how the website is used.
How we use your information
We may use your personal information to:
Respond to enquiries
Arrange and manage workshop bookings
Provide repairs, servicing, products and other services
Contact you about your bike, booking, order or purchase
Maintain workshop and service records
Take payments and provide receipts
Process refunds, exchanges and warranty claims
Manage Cycle to Work purchases
Prevent and investigate fraud
Deal with questions, complaints or disputes
Improve and protect our website and services
Maintain accounting, tax and business records
Meet our legal and regulatory responsibilities
We do not currently use customer information for email marketing.
We do not sell personal information.
Our lawful reasons for using your information
Under data-protection law, we must have a lawful reason for using personal information.
We will normally use your information because:
It is necessary to respond to your request before you buy a product or service
It is necessary to provide a product or service you have requested
It is necessary to manage our agreement with you
We have a legal obligation, including accounting and tax requirements
We have a legitimate business interest, such as managing enquiries, maintaining service records, protecting the business or improving customer service
Where we rely on a legitimate interest, we consider whether that use is reasonable and whether it could unfairly affect your rights.
Contact forms and Squarespace
Our website is hosted by Squarespace.
When you submit a contact or product-enquiry form, the information you provide is processed through Squarespace and sent to us so that we can respond.
Squarespace may also process technical information about website visitors to provide website hosting, security, forms, analytics and related services.
Website analytics
Squarespace provides built-in information about how visitors use our website.
This may include:
Your browser, network and device
Your IP address
The pages you visit
The website or search engine that directed you to us
The date and time of your visit
How you interact with the website
We use this information to understand how the website is used and to improve its content and performance.
We do not currently use Google Analytics.
Workshop bookings and Bikebook
Our online workshop-booking service is provided by Bikebook.
When you make a booking, Bikebook may collect information including:
Your name
Email address
Telephone number
Information about your bike
The service you require
Your preferred booking date and time
Notes or other information you include with your booking
Bikebook provides the relevant information to us so that we can manage your booking and provide the requested service.
Bikebook may also process information under its own privacy policy.
In-store payments
We do not currently take card payments directly through this website.
When you buy something or pay for a service in store, we may collect and retain information about the transaction.
This may include:
The date and amount of the payment
The payment method used
Transaction and authorisation references
Limited card information, such as the final digits of the card
Details of the products or services purchased
Receipt, invoice and refund information
Information connected with the relevant workshop job
Information required to investigate a payment query or dispute
Card payments are processed securely by our card-payment provider. We do not normally receive or store your full card number, card security code or PIN.
The card-payment provider may process your information under its own privacy policy.
Cash payments
Where you pay in cash, we may still retain information about the sale, including:
The date and value of the transaction
The products or services purchased
Receipt or invoice information
Details of any refund or exchange
The related customer or workshop record, where applicable
We retain this information where it is needed to manage the transaction and maintain our accounting records.
Refunds, exchanges and warranty claims
If you request a refund, exchange or warranty support, we may collect:
Your name and contact details
Proof of purchase
Payment and refund information
Product details
Information about the problem
Photographs or supporting evidence
Communication between you, 77 Cycles and the supplier or manufacturer
We use this information to assess and process the request, communicate with you and meet our contractual or legal responsibilities.
We may need to share relevant information with a manufacturer, distributor, supplier, payment provider or Cycle to Work provider.
Cycle to Work schemes
When you use a Cycle to Work scheme, we may collect and use information needed to arrange and complete the transaction.
This may include:
Your name and contact details
Your employer or scheme provider
Your certificate, voucher or authorisation reference
The value of the certificate
Details of the bike and eligible equipment
Collection and transaction records
Communication about the application or purchase
We may share the information needed to process the transaction with the relevant Cycle to Work scheme provider, your employer where required, our ePOS provider and our accounting providers.
The scheme provider may also process your information under its own privacy policy.
Who we share information with
We may share personal information with trusted organisations where this is necessary to operate the business, provide a service or meet a legal obligation.
These may include:
Squarespace, which hosts our website and contact forms
Bikebook, which provides our workshop-booking system
Our card-payment provider
Our ePOS and stock-management provider
Cycle to Work scheme providers
Banks and financial-service providers
Product manufacturers, suppliers and distributors
Delivery and courier companies
Email and IT service providers
Accountants, insurers and professional advisers
Government bodies, regulators, courts or law-enforcement organisations where required
We only share information that is reasonably necessary for the relevant purpose.
We may also disclose information where it is needed to establish, exercise or defend a legal claim.
Information processed outside the UK
Some of our technology and service providers may process or store information outside the United Kingdom.
Where this happens, we take reasonable steps to ensure that appropriate protections are in place in accordance with UK data-protection law.
You can contact us for more information about the safeguards used for your personal information.
How long we keep information
We only keep personal information for as long as it is reasonably needed for the purpose for which it was collected.
Our usual retention periods are:
General enquiries: normally up to 12 months after the enquiry has been resolved
Workshop and booking records: normally up to six years after the service has been completed
Purchase, payment, refund, invoice and accounting records: normally at least six years from the end of the relevant company financial year
Cycle to Work transaction records: normally up to six years after the transaction
Complaint, dispute or warranty records: for as long as reasonably needed to resolve the matter and protect our legal rights
We may retain information for longer where required by law, requested by a regulator or needed in connection with a complaint, dispute or legal claim.
When information is no longer required, we will delete it or securely dispose of it.
Cookies
Our website uses cookies and similar technologies.
Cookies are small files placed on your device when you visit a website. They may be used to:
Make the website work
Maintain security
Remember your preferences
Understand how visitors use the website
Support third-party features such as the Bikebook booking widget
Some cookies are necessary for the website to operate. Other cookies may be used for analytics or performance purposes.
Where required, you can accept or reject non-essential cookies through the cookie banner on our website.
You can also manage cookies through your browser settings. Disabling some cookies may affect how the website or booking system works.
Protecting your information
We take reasonable steps to protect personal information from loss, misuse, unauthorised access, alteration or disclosure.
These steps may include:
Limiting access to customer information
Using passwords and access controls
Using trusted website, booking and payment providers
Keeping business information separate from personal records
Securely disposing of information when it is no longer required
However, no website, payment system or method of electronic storage can guarantee complete security.
Your rights
Depending on the circumstances, you may have the right to:
Ask for a copy of the personal information we hold about you
Ask us to correct information that is inaccurate or incomplete
Ask us to delete your information
Ask us to restrict how we use your information
Object to certain uses of your information
Ask us to transfer information to you or another organisation
Withdraw consent where we are relying on consent
These rights do not apply in every situation. For example, we may need to retain payment or accounting records where required by law.
We may need to confirm your identity before responding to a request.
To exercise your rights, contact us through the Contact page on our website.
Complaints
Please contact us first if you are concerned about how we have used your personal information. We will try to understand and resolve the issue.
You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection.
Information about making a complaint is available on the Information Commissioner’s Office website.
Changes to this policy
We may update this privacy policy if our website, booking system, payment arrangements, services or legal responsibilities change.
We recommend checking this page occasionally for updates.
Published: 27 July 2026
Last reviewed: 27 July 2026